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Most people overlook this *crucial* metric - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.getspicymoney.com/blog/how-to-increase-of-conversion-rate monthly 0.5 2023-11-07 https://images.squarespace-cdn.com/content/v1/64d69ec995896102bbab6efd/b0f340a1-71b7-42a3-9d9e-5175418882ec/Example+of+how+picking+better+photos+improved+conversion+rate.png Blog - How to increase a “low month’s” conversion rate by 22% - Make it stand out For reference: Percent change is calculated by calculating (new metric - old metric)/old metric and turning that decimal into a percentage ~ As you can see above, this 4 week test showed a HUGE improvement in the first 2 weeks of September. This is all because new photos were chosen with data guiding that decision. An increase of +22% is incredible for such a simple change! With slightly less visitors in September, there was still more revenue from new subscribers. Ok, now how do you replicate this experiment for yourself? How to pick photos that will have high conversion rates: Part 1: The layout of your photos matter So many creators simply upload one image as their profile picture and one large image as their banner. Don’t do this! When you do this, you only have two total photos for potential customers to look at. Instead, upload a collage of 2-3 photos as your banner image. Now, there are 4 total images to compel somebody to subscribe for more. See how this could increase your chances of somebody wanting to subscribe? Part 2: Be strategic about the photos you select While I know none of us are just picking totally random photos to use, you can probably be more strategic than you are. Go through your Instagram posts, look at your analytics, and make a note of which photos performed the best. How you measure this is up to you (comments, likes, saves, etc) but be consistent for each photo you pick. These are the photos you’ll want to include in your banner. Why? Because we already have some indication that your target audience likes & engages with this particular piece of content. Once you have a list of your top few photos, select your new profile photo and create a new banner image as a collage with 2-3 other photos from your list. You’ll likely want to consider having a variety of poses or outfits as well. Part 3: Test your new photos & track data Once you’ve uploaded your new photos, measure what your new conversion rate is. I would keep measuring until you have about 50k impressions so you don’t have to worry about statistical significance. Once you get there, look at your previous results. Is it better or worse? 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